Since she first created her own all-natural products in 2006, hair stylist Robyn Atticks has seen a spike in the number of companies who claim to be  competitors.  

Working without strict labeling standards, some cosmetic companies have stretched the term “all-natural” like a bad facelift. Deciphering ingredient lists on the latest beauty must-haves can be a wrinkle-inducing exercise for stressed consumers.

What exactly is chloro plasma? Is a stem-cell treatment what it sounds like? Could there be snake venom in your anti-aging cream? Some ingredients are slapped on labels and tossed around in advertising as if they’re revolutionary. Other nonactive ingredients are listed only by scientific names, multisyllabic and confusing as they might be.

Snake venom, whale vomit and other strange ingredients.

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