Organic pomades have special qualities. They have no silicones or plastics. Adding light hold, mega shine, texture & even enhancing curls are just the icing on the cake for this amazing product. Shea butter & hemp seed oil are just two of the nourishing ingredients used to deeply protect & moisturize your hair from the roots.For Professional Stylists:Results: Soft, Frizz-free curls . After using either Elevate Spray Gel or Hold It! Hair Gel, diffuse or air dry your client's hair. When dry, use a small amount depending upon the porosity & density of the hair that you are working with. Place the wax in the palm of your hand, emulsify, rubbing your palms together until the wax melts in your hands. Apply in a scrunching motion, lifting the curls & placing the hair where you want it to be.Gives shine & texture to any style with little to no hold.LIGHT HOLD, ADDS SHINE, CURL ENHANCINGVegan & Gluten-Free*This product formula was originally made with beeswax. We have since substituted shea butter.